3 ms·You're right that a lot of it isn't conscious. You're wrong that it isn't calculated.by musingsole 5y agoYou're right that a lot of it isn't conscious. You're wrong that it isn't calculated.oneplane 5y agoI suppose if you only have 'calculating' friends that could be true. Most people just don't care and avoid the friction of change.thatcat 5y agoApple did the psychological calculation and created friction in a way that manipulates social groups in order to benefit themselves.