So basically when people who don't read are forced to read because of lockdowns, they pick books written by people they've heard of? I don't see how that neces

So basically when people who don't read are forced to read because of lockdowns, they pick books written by people they've heard of? I don't see how that necessarily signals a long term trend- do people really believe that long term reading habits will change because you read a celebrity cookbook during lockdown?