Except that now you got control over your fingerprint. You can choose what to send to the website, you are the one that decide which website get it or not. Sur

Except that now you got control over your fingerprint. You can choose what to send to the website, you are the one that decide which website get it or not. Sure you'll still get the other fingerprinting there, which still allow them to track you, but before FLoC, Google couldn't imagine reducing Chrome own fingerprints, now that they are going toward FLoC, they can do that, without cannibalizing their revenue stream. In real life, most won't deactivate FLoC, and that's where they are still going to make money. Everyone else most probably already use adblockers or already refused ad targeting from Google Ads.