4% of your market buying the same paperback in some mass hysteria moment is not sustainable, that's just not how physical books work. That's exactly how physic

4% of your market buying the same paperback in some mass hysteria moment is not sustainable, that's just not how physical books work. That's exactly how physical books work. It's always been this way. All media is a hit driven business with a long tail (perhaps with the exception of film which doesn't have much of a long tail).