Maybe they missed a chance to own global messaging, though I’m not sure that’s true given the number of competing messaging platforms, but iMessage being a wall

Maybe they missed a chance to own global messaging, though I’m not sure that’s true given the number of competing messaging platforms, but iMessage being a walled garden has sold a shitload of devices for Apple and served as a major way of locking people into their ecosystem. It’s a major differentiator from Android/PC products, and it’s something I’ve heard mentioned a lot when people are choosing between Android and iOS or between PC laptop vs MacBook. I think people are underestimating the value that Apple has derived in terms of device sales from not expanding iMessage to other platforms, and device sales are worth a lot of money compared to new messaging-only users.