I think building it in Google Sheets is important because finance folks are comfortable with it and (if needed) can customize it to suit their needs. It's also

I think building it in Google Sheets is important because finance folks are comfortable with it and (if needed) can customize it to suit their needs. It's also hard to replicate Google Sheet's collaboration features like edit history on individual cells, real-time updates, comments/suggestions etc. - A demo video is a great idea, I'll get started on that this week. - Screenshots/video closer to the top is a good idea too, think maybe I need an image in the hero. - Good point on the copy, I'll have to revisit this. Really appreciate the suggestions!