3 ms·

I actually have an idea for browser extension: implement document.interestCohort() and return some useless junk or better fake data (e.g. this user cats pictur

I actually have an idea for browser extension: implement document.interestCohort() and return some useless junk or better fake data (e.g. this user cats pictures and nothing else). However I run into that there is no documentation of how cohort ID is specified. This lead to another question - how are ad companies supposed to actually target their audience with it if there is no translation between cohorts and target groups? (I assume Google already has some translation)

jefftk 5y ago
> how are ad companies supposed to actually target their audience with it if there is no translation between cohorts and target groups? Even as an opaque identifier it's still useful. Imagine you run a store and you log the FLoC cohorts of your customers. You could then target ads at the most common cohorts you've seen as a way to say "show my ads to more people similar to my existing customers". (Disclosure: I work on ads at Google, speaking only for myself)