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Me too, thanks for the link. > "FLoC is designed to help advertisers perform behavioral targeting without third-party cookies. A browser with FLoC enabled woul
by chrisweekly 6y ago
Me too, thanks for the link.
> "FLoC is designed to help advertisers perform behavioral targeting without third-party cookies. A browser with FLoC enabled would collect information about its user’s browsing habits, then use that information to assign its user to a “cohort” or group. Users with similar browsing habits—for some definition of “similar”—would be grouped into the same cohort. Each user’s browser will share a cohort ID, indicating which group they belong to, with websites and advertisers. According to the proposal, at least a few thousand users should belong to each cohort (though that’s not a guarantee).
If that sounds dense, think of it this way: your FLoC ID will be like a succinct summary of your recent activity on the Web."