This EFF article explains FloC pretty well. https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-idea https://www.eff.org/deeplinks/2021/03/googles-floc

This EFF article explains FloC pretty well. https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-idea https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-... tl;dr; 3rd party cookies are dying so google has come up with this way to replace them. EFF says 3rd party cookies suck but the choice shouldn't be a those or FLoC. How about neither where the user decides what to share, with who, and when.