I don't think that any decent figure would make Google stop using it. Floc is their try on locking more and more vendors in their ad ecosystem, it makes Google

I don't think that any decent figure would make Google stop using it. Floc is their try on locking more and more vendors in their ad ecosystem, it makes Google the superior ad provider because they now have an even bigger (and more unfair) advantage over other providers. My hypothesis: if you are blocking floc, you are not really dependent on Google's ad system, neither as a website hosting ads, nor being found through ads. Unfortunately, Google owns too much of the ad market and too many vendors are already dependent on Google.