4 ms·
In my country (not AU) they banned alcohol advertising completely a couple of years ago, because alcoholism is a big problem here. So instead of advertising alc
by fy20 6y ago
In my country (not AU) they banned alcohol advertising completely a couple of years ago, because alcoholism is a big problem here. So instead of advertising alcohol, the breweries now advertise their alcohol free drinks. They just changed "Carlsberg" to "Carlsberg Alcohol Free" on the same ads, and boom it's allowed.
- SirSourdough 6y agoReminds me of cigarette advertising in Formula 1, where brands like Phillip Morris have constantly tried to find new ways to sneak imagery and color schemes onto the cars that are reminiscent of their branding despite cigarette ads being banned in the early 2000s. There have been cars the looked exactly like a Marlboro pack (red car, white chevron rear wing), sponsored by Marlboro, but without the actual word Marlboro that have been allowed to race. They even created a new entity (Mission Winnow) in 2018 which is purportedly an initiative “to create engagement around the role of science, technology and innovation as a powerful force for good in any industry”, whatever that means. Conveniently, MW has the same color scheme and a suspiciously similar "M" logo to Marlboro, and surprise, they've been a title sponsor of the Ferrari cars since, though they didn't use the branding in 2020 after countries started investigating whether they were flaunting the ad ban.