It's not a perfect analogy because advertising doesn't have a limited number of "questions." If someone adds fraudulent clicks to your site, there's no downside

It's not a perfect analogy because advertising doesn't have a limited number of "questions." If someone adds fraudulent clicks to your site, there's no downside to your business. Worst case, these clicks are ignored. Best case, these clicks are actually counted. Either way, your business is unaffected.