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> With paper, radio and TV, any ad buyer can cheaply verify that their ad spending ends up where it should by buying a paper at a random train station or listen
by sellyme 5y ago
> With paper, radio and TV, any ad buyer can cheaply verify that their ad spending ends up where it should by buying a paper at a random train station or listening to the airwaves.
Good luck verifying that the FM radio station you bought as spots on really averages 150,000 concurrent listeners. Sure, you know your ad was there, but that doesn't help you.
- mschuster91 5y agoAt least for TV and radio stations there are a lot of market research companies determining listener counts, and it's (relatively) easy to do a verification study yourself if you don't trust the numbers the station reports. Grab a phone book or buy an address list and contact people, that's it. On the internet, it's next to impossible to do any sort of verification yourself.