Successful roll-out of self-driving cars ought to pay for one or two. Even if they gave away the software, they could probably make billions per year from lice

Successful roll-out of self-driving cars ought to pay for one or two. Even if they gave away the software, they could probably make billions per year from licensing content like maps and streetviews or the patent portfolio. Or license the software for a few bucks or a few hundred bucks per car. At $100 per car that would be on the order of $10B. And think of all that ad revenue from commuters who dont have to watch the road.