Which is ironic because in the 1990s web-advertising was sold to marketeers' as the best form of advertising because every view is logged and tracked: unlike a

Which is ironic because in the 1990s web-advertising was sold to marketeers' as the best form of advertising because every view is logged and tracked: unlike a magazine ad you can know exactly how many people saw it and interacted with it (...right before middle-school kids realized they could make free money by clicking ads they put up on their geocities webpages) When Facebook launched their ad platform people were saying there would be even less fraud than open web advertising because FB (at the time...) was doing a good job of keeping bots out of Facebook - but I understand right now that Facebook advertising is the worst form of advertising you can spend money on... * https://news.ycombinator.com/item?id=25623858 https://news.ycombinator.com/item?id=25623858 * https://news.ycombinator.com/item?id=26193544 https://news.ycombinator.com/item?id=26193544