If you were a smart and talented computer programmer and you saw a headline on HN, "Disqus doubles salaries, and still looking to hire", you might be more incli

If you were a smart and talented computer programmer and you saw a headline on HN, "Disqus doubles salaries, and still looking to hire", you might be more inclined to check them out than if they were just offering market rates. A weird thing about programmers is that they aren't used up when they are bought. They aren't consumed. There is just a minimum benefit that needs to be perceived before it becomes worthwhile to switch from that well-paying and comfortable job. If you're having a shortage, double your salary/benefits. It should get you a lot more interest from talented people who might otherwise be off the market to you.