Nothing happened, aside the fact the most people can count on 2 hands the number of B2C consumer services they pay for on a monthly basis. And half of them are

Nothing happened, aside the fact the most people can count on 2 hands the number of B2C consumer services they pay for on a monthly basis. And half of them are probably streaming services. It's really difficult to get a high volume of people to pay small amounts of money in a sustainable manner.