This is a native feature in iOS5. Also not all are running the latest iOS5. This move is a kill for the real estate of the web - the publishers. Exposing READ

This is a native feature in iOS5. Also not all are running the latest iOS5. This move is a kill for the real estate of the web - the publishers. Exposing READER feature in the browser means users are going to disable all ads in iphone and ipads in iOS5. Knowing this great feature I used yesterday in my iPhone, I now install the Reader addon for my Firefox; say Adblocker in Firefox. The publishers run the web with the content. There was a time when content was the king. Now, Platform is the king. It's a platform war.