If I were an organization with intent on profiting from a space where a competitor offered a free equivalent or better product, that had a religious like follow

If I were an organization with intent on profiting from a space where a competitor offered a free equivalent or better product, that had a religious like following that was rapidly gaining support, what could I do? First, I could undermine the de facto leaders of those spaces with topical period appropriate accusations which, at the very least, limits their social power and thus their power to defend themselves and their groups. Second, I can undermine the public's trust in what they offer. Sure, call me paranoid. But this wouldn't be the first time this has happened.