https://en.wikipedia.org/wiki/Pull_quote https://en.wikipedia.org/wiki/Pull_quote: "a pull quote ... is a key phrase, quotation, or excerpt ... serving to enti

https://en.wikipedia.org/wiki/Pull_quote https://en.wikipedia.org/wiki/Pull_quote: "a pull quote ... is a key phrase, quotation, or excerpt ... serving to entice readers into the article or to highlight a key topic ... They can add visual interest to text-heavy pages with few images or illustrations"