"about half of US pop lives in rural areas." that doesn't seem plausible at all; US has 15-20% rural population depending on how exactly you define "rural" (e.g

"about half of US pop lives in rural areas." that doesn't seem plausible at all; US has 15-20% rural population depending on how exactly you define "rural" (e.g. https://www.hrsa.gov/rural-health/about-us/definition/index.html https://www.hrsa.gov/rural-health/about-us/definition/index....)