5 ms·
Why does the article sometimes repeat a sentence or two of itself as a quote?
by dspig 5y ago
Why does the article sometimes repeat a sentence or two of itself as a quote?
- gnatman 5y agoIt’s a magazine typesetting / layout thing called a “pull quote”
- MrBuddyCasino 5y agoWhat is this supposed to achieve? I'm always annoyed by those.
- pwg 5y agohttps://en.wikipedia.org/wiki/Pull_quote https://en.wikipedia.org/wiki/Pull_quote: "a pull quote ... is a key phrase, quotation, or excerpt ... serving to entice readers into the article or to highlight a key topic ... They can add visual interest to text-heavy pages with few images or illustrations"
- cainxinth 5y agoYou have to understand that the average reader doesn’t read the whole article. Most just skim and take in the headlines, subheadings, pull quotes, and pictures. But, that’s not the stated rationale for a pull quote, which is technically meant just to highlight an important piece of information from the article.
- quietbritishjim 5y agoThey work quite well in a physical magazine. They're much larger than the surrounding text, and catch your eye as you flick through the pages. They're chosen to pique your interest so that you end up reading the whole article. On a website, where you only see these pull quotes if you've already made a decision to read through the article, and they're not even any bigger than the regular text, they make no sense at all.
- jameswst 5y agoThank you for this feedback! I'm the editor at Capital Daily, and I struggled with the decision whether or not to use pull quotes. I agree that our site's pull-quote format is too small, so they look weird, but I did want to give people who are scanning a chance to drop in in different places. I guess that wasn't achieved here.
- klyrs 5y agoIt's a pet peeve of mine. In a single-column format they're redundant and distractingly out of context.
- quietbritishjim 5y agoThanks for your positive response! I found the pull quotes odd but not enough to detract from the quality of the article - which is phenomenal.