Monzo seem to be pursuing upsell as a strategy. As a customer it's becoming quite annoying to constantly be asked to upgrade to "Monzo Plus" or the even more ri

Monzo seem to be pursuing upsell as a strategy. As a customer it's becoming quite annoying to constantly be asked to upgrade to "Monzo Plus" or the even more ridiculous "Monzo Premium" offerings. I wonder whether this strategy is working for them. From the outside it appears like the business is now focused on the US retail market - replacing Blomfield with a CEO based in the US certainly sends a strong signal that they've more or less given up on the UK retail banking market.