That's a good point, actually. If a dating site is so good at finding matches for people that there are tons of success stories, it's free advertising. Look a

That's a good point, actually. If a dating site is so good at finding matches for people that there are tons of success stories, it's free advertising. Look at me, just coming out and talking about meeting my wife on OKCupid. I think eHarmony's biggest problem was that they're too expensive. The article estimated that 96.25% of the profiles were dead, meaning less than 4% of their users were paying. I imagine they could have turned that way up by charging $10/month instead of a ridiculous $60/month. Less profit per user, but make up for it in volume.