I don't think "everybody can be stupid for 15 minutes of fame" applies, as few poor or rich people are going to throw out 12 grand on a startup that is all hype

I don't think "everybody can be stupid for 15 minutes of fame" applies, as few poor or rich people are going to throw out 12 grand on a startup that is all hype, where the growth is supposed to come from tons of publicity, not by improving the product. (As that would increase the cost beyond 12 grand, and he wouldn't be able to brag about it any more.) They call him an entrepreneurism expert, forgetting that he's a VC. The writer then says that Kawasaki can pay that amount in a few speeches, or write a book about the failed experience that will make way more than that expense. I'm sorry, but that doesn't sound like something everybody can do. :)