Sometimes I wonder if pickiness/unwillingness to accept imperfection/being unwilling to "settle" is the root cause (or bigger cause) than inadequate matchmaking

Sometimes I wonder if pickiness/unwillingness to accept imperfection/being unwilling to "settle" is the root cause (or bigger cause) than inadequate matchmaking algorithms. What can Machine Learning and algorithms do if people just have unrealistic standards from being exposed to so many 'options' online?