One beautiful touch that I've noticed is how the packages open. The top is stuck to the package with some stickers. Once you remove the stickers, the package sl

One beautiful touch that I've noticed is how the packages open. The top is stuck to the package with some stickers. Once you remove the stickers, the package slowly drops from the lid, being ever so slightly smaller than the lid. That slow drop adds the perfect amount of elegance to the mundane act of opening a package. The user's first glance at their new phone is it slowly descending in a pure white box. Maybe it's cheesy but it just feels elegant. Compared to the usual squeaky Styrofoam or fussy cardboard flaps, it's really quite nice.