You don’t always need to have a verb. The way I use my Apple TV is usually to just say the name of the content because I want to pick where it comes from. But

You don’t always need to have a verb. The way I use my Apple TV is usually to just say the name of the content because I want to pick where it comes from. But even if you say play, it could still ask you where from and/or confirm it got the right thing. Roku != Amazon Echo.