I know these influencers do not cater to me (and maybe to HN too) but a friend that sells apparel do use them. When I asked him about it, he confirmed that they

I know these influencers do not cater to me (and maybe to HN too) but a friend that sells apparel do use them. When I asked him about it, he confirmed that they do bring sales and more than pay for their advertising. So fair is fair. It does help that they are very local. A local store will not profit from advertising on TV, he needs word of mouth and these influencers are practically that.