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This could be a Very Big Deal in the Marketing/PR 'industry' where it is extremely difficult to quantify performance of PR departments and individuals. I can ea
by mattdeboard 15y ago
This could be a Very Big Deal in the Marketing/PR 'industry' where it is extremely difficult to quantify performance of PR departments and individuals. I can easily envision a "Cascade score" of a particular press release or press conference being a hard metric of influence & success.
If I was running a PR department or agency, I'd want this application as soon as possible, at any practical price.
- janesvilleseo 15y agoYes this tool could be very helpful to many. I could see it working very nicely with Klout. And taking it a step further sales departments could use this info to see who their 'target' is influenced, which could be very helpful as well.