It's good to see such optimism. But it's not necessarily true, see for example the Apple MFi program that requires custom chips provided only by Apple as way to

It's good to see such optimism. But it's not necessarily true, see for example the Apple MFi program that requires custom chips provided only by Apple as way to tax & lock devices. In the TV/broadcast business Roku is in, it is unfortunately pretty common for content providers to mandate DRM X or Y, which is embedded deep into the main SoC, so you'd have only one or two possible sources.