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Hmmm... idk about Snapchat, it doesn’t seem all that big around here, but Instagram use main focus seems still to be celebrities, just not distant Hollywood cel
by soneca 6y ago
Hmmm... idk about Snapchat, it doesn’t seem all that big around here, but Instagram use main focus seems still to be celebrities, just not distant Hollywood celebrities, but local, more ephemeral, themed, niched celebrities that we call _”influencers”_.
- csomar 6y agoI know these influencers do not cater to me (and maybe to HN too) but a friend that sells apparel do use them. When I asked him about it, he confirmed that they do bring sales and more than pay for their advertising. So fair is fair. It does help that they are very local. A local store will not profit from advertising on TV, he needs word of mouth and these influencers are practically that.