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The AI that makes Google work is not the algorithms they use to index the web its AdWords which uses a general purpose algorithm to auction ads. https://static.
by zitterbewegung 6y ago
The AI that makes Google work is not the algorithms they use to index the web its AdWords which uses a general purpose algorithm to auction ads. https://static.googleusercontent.com/media/research.google.com/en//pubs/archive/35261.pdf https://static.googleusercontent.com/media/research.google.c...
Sure, google search was the core prototype that used algorithms to give great search results but without Adwords google wouldn't be google.
- johndags 6y agoI think this is largely misunderstood about Google. It seems like ads placed in search results only accounts for a small portion of their revenue. Not sure how much the targeting of ads by analyzing your search history actually contributes either. I think Google just figured out how to scale online ad sales really well.
- rkagerer 6y agoIt seems like ads placed in search results only accounts for a small portion of their revenue. Do you have a source for that? Last time I checked (which granted was some years ago) my understanding was that over 90% of their revenue came from advertising, and I think most of that was driven by search results.