The problem is, for the _business_ the incentive is the opposite. You want the suckers who are willing to pay for your dating app to keep paying, so from a pure

The problem is, for the _business_ the incentive is the opposite. You want the suckers who are willing to pay for your dating app to keep paying, so from a purely callous point of view you want to provide the absolute minimum benefit over the non-paying users that is required in order for them to not leave and try somewhere else. There is almost no incentive for them to _actually_ match you with someone, just string you along just enough to keep you coming back.