I think the truth is that they were naive or focused on their consumer existence, but as soon as they were the owners of the hottest and best search engine it w

I think the truth is that they were naive or focused on their consumer existence, but as soon as they were the owners of the hottest and best search engine it was a simple next step to monetize with ads. I don’t this excerpt suggests they had any personal qualms with ads, just that they had problems to be overcome and often detract from the user experience - which almost anyone would agree with including people who are rich from ads.