Many of the recipe sites you're finding are likely "food bloggers", so their interest is in being a personality/virtual cooking companion more than being just a

Many of the recipe sites you're finding are likely "food bloggers", so their interest is in being a personality/virtual cooking companion more than being just a source of a recipe. You have misaligned interests, and to be fair they're probably less interested in your patronage if you just hop to a page to grab a recipe. And of course the verbiage is a lot of long tail keyword inclusion (pandering to Google by talking about your diabetic grandma, etc). EDIT: The whole "I can't stand recipes that have verbiage" diatribe is a bit of a beggars being choosers thing. Personally I pay for America's Test Kitchen and get trustworthy, concise recipes (although there is a narrative about different techniques and options), but most people are too cheap but simultaneously super demanding about the things they get for free.