Here's a real feedback on metadata tags from someone who's been building "online-published articles index" for ~13 months [0]. So, we talk about news websites

Here's a real feedback on metadata tags from someone who's been building "online-published articles index" for ~13 months [0]. So, we talk about news websites for whom it is crucial to be well-indexed. Talking about non-US news websites: 1. Not so many news websites even have a sitemap 2. LD+JSON meta tags are not so common either 3. OG metadata can be simply wrong 4. For many websites it's impossible to detect which timezone it's published time is 5. Publish time can be literally "5 hours ago" without a timestamp/date tag. Like no other clue on when it's been published Given all that, until situation changes, I think Google has a real advantage as they can use expensive AI to parse the unstructured content. So yeah, when Google says "forget metatags" they know something. Metatags will simplify lots of other search engines. There're new "search engine" startup I hear about every week. [0] https://newscatcherapi.com/ https://newscatcherapi.com/