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The DoubleClick acquisition was the inflection point, even obviously at the time. Before that AdWords was reasonably in-line with Google's standards and culture
by morelisp 6y ago
The DoubleClick acquisition was the inflection point, even obviously at the time. Before that AdWords was reasonably in-line with Google's standards and culture.
- jackcviers3 6y agoWe ran a DoubleClick ad engine on the Clear Channel websites right around that time period. The front-end was a Java Web Start application, ugly, slow, but very intuitive to use for ad-targeting. I wrote several extensions for it using their plugin-api and the ad engine worked really, really well. Had several calls with the DART team and they were all smart people delivering a necessary service to keep websites free to use. Hard to believe that something so simple and useful could become the tool for evil that it has.