Seems to be paywalled? Even if this was the best idea executed at the highest level it wouldn't matter. This is all politics. Any time the franchisees try and

Seems to be paywalled? Even if this was the best idea executed at the highest level it wouldn't matter. This is all politics. Any time the franchisees try and circumvent the system of corporate it brings massive amounts of force to the table. Mcdonald's 100% intolerant of any kind of franchisee revolt or action against their direction. It's got nothing to do with the mission and everything to do with it being "outside the system".