In other words - it's not about making an argument to convince anyone of anything; it's making an argument that will make people who already agree with you feel

In other words - it's not about making an argument to convince anyone of anything; it's making an argument that will make people who already agree with you feel better about themselves. Truthfully that takes a degree of skill and it even has utility but as you say - it's best to see it for what it is.