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because the definition of registered is precise, the definition of active is fuzzy. sure it makes the company look better, but its also nice to avoid the argum
by daleharvey 15y ago
because the definition of registered is precise, the definition of active is fuzzy.
sure it makes the company look better, but its also nice to avoid the arguments over "what is an active user"
- yid 15y agoThe definition of active is absolutely not fuzzy. Standard metrics include 1, 7 and 30 day actives, i.e. the number of people who have logged in at least once in the last N days. Tracking those three over time gives you some good statistics.