You answered your own question in your opening paragraph. People will keep pushing ads as long as they can get away with it. Despite what marketeers say, havin

You answered your own question in your opening paragraph. People will keep pushing ads as long as they can get away with it. Despite what marketeers say, having no advertisements is a huge differentiator for a service, and people is willing to pay extra for it. But it won't happen in markets where it's difficult for new players to enter. I'm not familiar with sports broadcasting but I can bet this is the case. It's the same with Apple's current shift to privacy, or Microsoft's doings in open-source. Sure, they know privacy and OSS is the ethical thing to do, but they're not doing it because it's "right". They're doing it to gain customers. If either Apple or Microsoft became monopolies you can bet they would cease doing privacy/OSS it overnight.