The concept of renting alone is not bad - I mean, they have something you want (e.g. movie), you pay to watch it, then you don't need it anymore. Tried and true

The concept of renting alone is not bad - I mean, they have something you want (e.g. movie), you pay to watch it, then you don't need it anymore. Tried and true concept, same as me renting a tool from Home Depot - I use it for a day, then I don't need it anymore. It doesn't matter how replicable it is - when I use it, I don't care much about whether Home Depot has more tools like that. What is ridiculous is that they pretend the other option - "buying" - which is usually much more costly - is anything close to what people mean by "buying" in a non-digital non-DRM world. If I buy a book, the book is mine. I can read it forever, I can sell it, I can use it as a doorstopper if I like, but whatever I do it's mine. If I "buy" a movie on DRM platform, I can watch is only as long as the platform allows me to, and yet most people do not realize the profound difference. I think it's a good thing there's now a growing awareness that his is false pretense and it's time to shine a light on it.