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So why build the concept car in the first place? As a consumer seeing them at this point is just aggravating. It's just setting me up for disappointment. What's

So why build the concept car in the first place? As a consumer seeing them at this point is just aggravating. It's just setting me up for disappointment. What's the point in setting your potential customers up for disappointment?

WrtCdEvrydy 6y ago
To hype the shit out of it. If the concept car looks like crap, noone will be interested in the real deal... welcome to modern consumerism. The best part is companies do it because otherwise other companies will.
dragonwriter 6y ago
> So why build the concept car in the first place? Because it builds media attention to the potential related production development; there’s usually particular features that are envisioned being for future production. > As a consumer seeing them at this point is just aggravating Consumers aren’t really the target audience, their exposure is more of a side-effect.