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How important marketing is in a marketplace that's relatively standardized. A domain name is a domain name, no matter where it is bought (relatively so), making
by mashmac2 15y ago
How important marketing is in a marketplace that's relatively standardized. A domain name is a domain name, no matter where it is bought (relatively so), making marketing your company crucially important.
- KaeseEs 15y agoI would argue that the marketplace isn't well standardized, but rather that some information information (eg. on practices related to domain transfer and takedown) is unavailable to or ignored by most of the consumers in the market, causing the observed irrationality that results in GoDaddy remaining solvent.
- jbwyme 15y agoIf you isolate GoDaddy as a domain registrar then I would be likely to agree. However, I have been forced to work with hundreds of people that use GoDaddy hosting for instance which is certainly not standardized. GoDaddy has thousands of products - just try buying a domain and see how much upsell there is.