You’re right that’s honestly a shitty way for Apple to make a counter argument. I suspect that a large number of Apple customers would see a purchase of a movie

You’re right that’s honestly a shitty way for Apple to make a counter argument. I suspect that a large number of Apple customers would see a purchase of a movie on iTunes as equivalent to buying a BluRay or DVD (the price would certainly indicate it), and now Apple is calling them unreasonable. Apples legal team also seems forget that their customers expect them to behave better than the industry in general. No reasonable person would expect Apple to deny a loyal customer access to previous purchases.