So lets see it this way you're trying to enter in a market where there's obvious money and established competition. And you're trying to validate what now ? C

So lets see it this way you're trying to enter in a market where there's obvious money and established competition. And you're trying to validate what now ? Competition has already validated the market. You need to figure what you bring to the table cheaper prices, customer support, faster service etc. Next find what type of business is likely to use your platform and somehow figure out what would get them onboard. Now start building something and have someone aggressively market this in parallel. If the stars align you'll have some signups. Now you have real people, real data to see what works, whats missing and what could be better. Now comes the part where you try to make money to cover up your losses so far and hopefully be net positive. In established markets, you need great execution and know to read customer minds.