Text size, color, and font are all conversion drivers in their own right: http://www.conversionvoodoo.com/blog/2010/08/3-font-tips-to-increase-your-conversion-

Text size, color, and font are all conversion drivers in their own right: http://www.conversionvoodoo.com/blog/2010/08/3-font-tips-to-increase-your-conversion-rate/ http://www.conversionvoodoo.com/blog/2010/08/3-font-tips-to-... I've found that larger font sizes for copy-heavy sites almost always drive higher engagement