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According to my stats [1], the implied click through rate is .04%, so you're very right this ad group would've saved money on average [.057%] (And almost half i
by ultrasaurus 15y ago
According to my stats [1], the implied click through rate is .04%, so you're very right this ad group would've saved money on average [.057%] (And almost half if they had stuck with the .077% converting ad).
[1] http://euri.ca/2011/04/facebook-advertising-prices-part-2/ http://euri.ca/2011/04/facebook-advertising-prices-part-2/
- ig1 15y agoNice model, unfortunately it doesn't work because of a couple of factors: If you run CPC ads Facebook will show your ads more often to users who are "click happy" (they've said so publicly), there's also an impression among a lot of advertisers that Facebook charge a premium for CPC (which they haven't been willing to confirm or deny) Also if you're buying CPM Facebook give you a "quality" discount, so if you have a good CTR you actually end up paying a much lower price than the initial suggested bid.