Microsoft low balled Netscape when they tried to buy them and then set out to crush them anyway with IE, it was largely seen as bullying behaviour. Google/Apple

Microsoft low balled Netscape when they tried to buy them and then set out to crush them anyway with IE, it was largely seen as bullying behaviour. Google/Apple don't really do this, they buy what they see as promising companies with good ideas and pay plenty for them, so does Facebook with social. So the difference is, Google/Apple never really look like bullies the way MS did, instead they look like companies innovating. For the most part in mobile google just brought its already successful products to android, it hasn't from what I call explicitly tried to kill an already successful product in another niche? Well maybe with its various "social" attempts but they failed so bad it never became an issue.